Allwyn Cements PrizePicks Majority Ownership

Allwyn has cemented its standing in the B2C side of the American betting, gaming and home entertainment spaces by finishing its majority acquisition of PrizePicks.


The Swiss-based firm is now the complete owner of 62.3% PrizePIcks shares, equating to a stake of simply under $1.6 bn - though it is still subject to some post-closing adjustments and does not consist of specific performance-based earnouts.


Regards to Allwyn's majority stake in PrizePicks were very first tattooed back in September 2025 in a deal which valued the American daily fantasy sports (DFS) at around $2.5 bn.


Prior to the accusation, Allwyn was active in the US however its operations there were largely B2B, alongside its contract to manage the Illinois state lottery.


"We are delighted to support and get involved in the next stage of PrizePicks' development," stated Robert Chvatal, CEO of Allwyn.


"This financial investment advances Allwyn's technique to develop a diversified worldwide entertainment platform and considerably strengthens our presence in the United States.


"I eagerly anticipate working closely with Mike and the talented PrizePicks group to deliver even more compelling experiences for fans all over the world."


Allwyn's stake in forecasts


The acquisition of PrizePicks has established Allwyn as one of the world's most dominant gambling PLCs - it is now the 2nd biggest gambling PLC worldwide after Flutter Entertainment and the biggest noted lottery game business in the world.


This status was later declared by Allwyn's merger with OPAP, the operator of the Greek national lottery and a significant sports betting company in the Mediterranean country. Allwyn and its parent firm KKCG currently kept a stake in OPAP prior to this.


Since terms were agreed for a bulk takeover, PrizePicks has actually continued to concentrate on item development and expansion into new locations. The firm is already among the 2 greatest DFS platforms in the US, along with Underdog Sports.


It now has brand-new horizons on its mind, however. Almost immediately after Allwyn obtained its bulk stake in PrizePicks, the DFS platform started taking the necessary regulatory steps to enter the US predictions markets area, and in November it penned handle Kalshi and Polymarket to launch its own forecasts platform.


As predictions are regulated by the Commodity Futures Trading Commission (CFTC), PrizePicks is effectively able to operate this item nationally.


The firm has actually taken its Team Picks, a sports team-based result kind of predictions very comparable to traditional win/lose sports wagering markets, reside in 30 states and the District of Columbia. It likewise has a 'Culture Picks' product, focusing on home entertainment and cultural events.


Mike Ybarra, CEO of PrizePicks, included: "Today marks a defining moment for PrizePicks. Allwyn's worldwide scale, operational proficiency, and long-lasting technique make them a perfect partner as we continue to grow and develop.