GiG Strengthens UK Presence With Jupiter Gaming Agreement

GiG Software has participated in an agreement with digital marketing and iGaming operator Jupiter Gaming to migrate numerous of its online gambling establishment brands onto GiG's CoreX platform and SportX sportsbook service.


The collaboration marks a further step in GiG's expansion within the UK's managed online gaming market, following the recent rollout of new operator brands in the jurisdiction, including ITV Win.


The migration will see Jupiter Gaming shift multiple brands onto GiG's 'technology community', created to improve operational performance and regulatory compliance.


Under the contract, the Jersey-based organization will deploy GiG's CoreX platform, supported by the company's DataX and LogicX modules, alongside the SportX sportsbook.


The migration is expected to be finished later on this year, permitting the business to run its brand names on a single platform.


Stockholm-listed GiG said its SportX sportsbook will supply advanced trading, pricing and threat management tools, assisting Jupiter Gaming better control exposure and improve margins.


"GiG's proven shipment in the UK, integrated with the depth of its CoreX product and SportX sportsbook, made a migration to the platform a clear tactical action for Jupiter Gaming," said James Lowrey, Chief People Officer representing Jupiter Gaming.


"We eagerly anticipate leveraging GiG's innovation to even more reinforce Jupiter's position in the market."


The contract reflects Jupiter Gaming's choice to bring its brands onto a single innovation platform that can growth while meeting the UK's strict regulative requirements. The UK is one of the world's most competitive and securely regulated iGaming markets, as seen by moves as recent as today.


Culture Secretary Lisa Nandy validated that operators unlicensed in the UK will likely be disallowed from sponsoring British sports clubs. Other recent examples of the UK tightening its regulation include the development of the Illegal Gambling Taskforce as well as tax boosts late in 2015 which were announced in the Autumn Budget.