Soft2Bet Strengthens Integrity Monitoring With IBIA Membership In Ontario

Soft2bet acquired its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company's Ontario-focused brand name Tooniebet.com will now feed into IBIA's world-leading sports wagering stability tracking platform before worldwide application in the coming months.


IBIA consists of over 50 of the world's leading sports wagering and gaming business, who run over 125 brand names. Soft2Bet's choice to sign up with the association further enhances its own internal betting stability procedures and IBIA's position as the world's leading sports betting integrity tracking body.


David Yatom Hay, General Counsel at Soft2Bet, commented: "Soft2Bet is happy to be joining the IBIA as we strengthen our own wagering stability tracking processes and play our part in advancing the IBIA's enduring work on this essential concern. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we eagerly anticipate releasing the monitoring facilities worldwide in all the other markets in which we run."


Khalid Ali, CEO of IBIA, said: "Soft2Bet is a very welcome addition to IBIA, even more reinforcing our position in the Ontario market. The operator's decision to join IBIA shows its desire to utilise the very best integrity security offered for its sportsbook product. The association is happy to be able to incorporate Tooniebet within our integrity tracking system and looks forward to working carefully with Soft2Bet to maintain the high integrity of its sportsbook."


IBIA is a not-for-profit body that has no contending disputes with the delivery of commercial services to other sectors and is run by operators and for operators to safeguard regulated sports wagering markets from match-fixing. IBIA's global monitoring network is an extremely effective anti-corruption tool, spotting and reporting suspicious activity in managed wagering markets.


Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members produce more than $300bn in annual wagering turnover (deal with), accounting for approximately 50% of the worldwide business controlled land-based and online sports wagering sector, and in excess of 50% for online alone.


IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading controlled gambling jurisdiction, with an anticipated onshore channelisation for sports betting of 92% in 2024 projection to increase to 97% in2028. IBIA presently represents over 60% of the private sports betting operators certified in the province. All online sportsbetting operators certified in Ontario are required to be part of a wagering integrity tracking body.


IBIA's Q1 2024 report comprehensive 56 signals throughout the quarter. IBIA signals added to the examinations and subsequent successful sanctioning of 21 clubs, players and authorities in 2023, a boost on the 15 sanctioned in 2022.